In response to decades of cold marketing tactics, consumers have changed the way they absorb information. When faced with a marketing message, today’s consumer decides in an instant whether it has value.
As the customer has evolved, so must businesses. A fundamental belief here at Statflo is that companies need to move away from the traditional mass marketing practice of blanketing everyone with the same message (the one-size-fits-all approach) and start connecting with customers on an individual, one-to-one basis.
That's why when Total Telecom Congress approached us with an opportunity to speak on new commercial models that address the evolving role of sales and marketing in telco, we simply couldn't resist.
As Bronze sponsors, our own Scott McArthur and Stephen Grieves will be in London alongside the biggest players in global telecoms like O2, Vodafone, Orange, Telenor, and more to explore the evolution of telco marketing and the changing retail landscape.
Panel Discussion: New Commercial Models
October 29th, 11:55 am – 12:30 pm
While every marketing strategy focuses on capturing and driving the customer's attention, very few talk about the customer experience. Bad customer experience is the biggest threat of churn to any telco.
Our panel discussion, "How telcos evolve sales, marketing, and retail to drive revenue", explores new commercial models that address:
- Evolving sales and marketing strategies in the new economy
- Delivering new experiences to customers in telco
- New go-to-market strategies
- Leveraging the telco’s unique position in the home
Panelists include:
Vendor Showcase: Booth #35
October 29 - 30, All-day
Come stop by our booth to get a personalized demo of our platform and learn exactly how we help national operators manage their base.
See You In London
For anyone in telecom, there's no better place to congregate than the Total Telecom Congress. Whether you're coming for the inspiring talks or you want to learn about the newest tech in telecom, let's connect!
