If you run a customer outreach program, you know it’s harder than ever to break through the noise and connect with customers and leads.
That's where personalized one-to-one customer outreach comes in. If you do it right, you’ll stand out and connect with your customers in a more personal, authentic, and localized way.
TEAM Wireless, a 52-store Verizon Authorized Retailer, prides itself on the relationships they have with their customers.
They learned that their existing customer outreach efforts were not well-received by guests and lower-than-expected ROI made it appear that outreach programs don't work.
Understandably, they wanted to strengthen existing relationships rather than push customers away so a personalized, one-to-one approach was in order. Their key objectives with their personalized business text messaging program were:
TEAM Wireless before Statflo: The leadership team needed data to prove that their outreach campaigns triggered an increase in store traffic and purchases.
Getting sales associates excited about outreach: Getting associates to call customers can be daunting. By having the ability to send localized text messages before calling, employees were able to reach up to 40% of their customers. Using Statflo, the team improved the ROI of their outreach efforts through text marketing.
Coaching TEAM Wireless to success: Statflo worked with the leadership team to get their district managers and associates up to speed quickly, and ultimately hold everyone accountable.
Results: TEAM attempts to reach 90% of their lists by the tenth day of every month. Having strong field engagement enabled them to generate revenue through text messaging outreach which resulted in a record 20x ROI within the first 90 days of rolling Statflo out to their stores.
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