How WOW! Mobile Boutique Turns Community Engagement Into Real Revenue
Who is WOW! Mobile Boutique?
WOW! mobile boutique is a multi-carrier wireless retailer, known for operating sleek mall kiosks that represent multiple carriers—including Rogers and Telus. As part of Match Transact, WOW! mobile boutique brings a unique value to the wireless space by offering what Managing Director Scott Grover calls “personalized, unbiased advice” to customers. With storefronts built for convenience and visibility, WOW! has carved out a niche in helping shoppers get clarity—not confusion—when choosing their next wireless solution.
“Our goal is to offer personalized, unbiased advice to our clients.”
For WOW!, every customer interaction is an opportunity to deliver a “WOW” moment—a personalized experience that builds long-term loyalty.
Creating WOW Moments Through Outreach
WOW! mobile boutique doesn’t just rely on foot traffic. They actively go out and find customers in the communities they serve. Scott explains that the team participates in over 200 community events each year, with each one creating opportunities to connect, educate, and capture leads.
“Our goal is to spend time in our local communities… we actually capture those opportunities, and we put them into Statflo, through the leads that we pick up through the various events that we do.”
This outreach is more than just presence—it’s purpose-driven. In one campaign, WOW! partnered with Heroes Hockey, donating a portion of every unit sold back to the program. Even better, those donations were matched by both employees and vendor partners.
“We created a program where every item that was sold—or certain SKUs—we donated a portion of that back to Heroes Hockey. And that was matched by our employees and by our vendors.”
This kind of outreach helps create lasting relationships—and thanks to Statflo, every lead captured at an event gets entered into a follow-up sequence, ensuring that no opportunity falls through the cracks.
Using an Intercept Model to Drive Engagement
Operating an intercept model in high-traffic mall environments presents a unique challenge: how do you engage people without disrupting their day? For WOW! mobile boutique, the answer lies in engaging with customers versus intercepting them. The team at WOW! focuses on building a customer relationship with a quick and friendly approach.
“As a client, if you were walking through a mall, the last thing you want is to be intercepted… you prefer to be engaged. How fast can we build that relationship with that client or potential client in fifteen, twenty seconds? So for us, it's about being friendly, nice, smile, and engage. We're not pushy… We don't subscribe to that type of behavior.”
This philosophy extends into their messaging strategy. With Statflo, WOW! reps can reach out to customers in a helpful, proactive way—sharing reminders, upgrades, or helpful tips. The goal is always to create value first, so customers feel seen, not sold to.
Managing Multiple Carriers Without Losing the Personal Touch
One of the major aspects of WOW!’s business model is supporting multiple carriers. Each customer journey, offer, and upgrade cycle is different depending on their provider. With Statflo, the WOW! team can segment lists and messages by carrier, allowing for highly personalized outreach at scale.
“Our campaigns are all segmented by carrier. And so we're able to send the right message to the right customer at the right time, which is really the key that we look at in utilizing Statflo in conjunction with our business today.”
This segmentation allows WOW! to stay relevant and compliant while still promoting carrier loyalty and helping customers navigate what can often be a confusing wireless landscape.
“Loyalty is very, very important to us and we'll always lead with loyalty first. Our role in this is to sit with a customer, figure out what their needs are and present them their options.”
Even better, the platform supports a “lead and load” strategy: capturing unconverted walk-ins and following up later when the customer is ready. The result?
“Since we've introduced Statflo, it has increased our productivity in the field. We're now doing 12-13 additional boxes per month, plus, our accessory business has grown tremendously when you look at the attach on each of those.”
Engaging Marketing and Reps Early and Driving Buy-In
Scott emphasizes that the success of Statflo at WOW! didn’t just happen by chance—it came from a deliberate partnership between frontline staff and the marketing team. That collaboration helped build campaigns that felt authentic, timely, and aligned with goals.
“Embrace Statflo with your marketing team. Involve marketing from day one. For Statflo to be successful, it needs buy-in from all levels. People need to understand what the program is, and how it best helps them. So helping educate the rep on the floor has been critical in moving this from a compliance tool to an actual sales tool… you’re really able to turn every rep into your top rep and start to drive specific behaviors.”
By bringing marketing and reps into the fold early, WOW! was able to improve their outreach, scale best practices, and ensure brand alignment across every message. For a company managing multiple carriers, multiple vendors, and a large volume of locations, that kind of coordination is crucial.
From community outreach to multi-carrier messaging, WOW! mobile boutique is using Statflo to power a thoughtful, customer-first approach that’s turning leads into loyal customers—and conversations into revenue.
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Who is WOW! Mobile Boutique?
WOW! mobile boutique is a multi-carrier wireless retailer, known for operating sleek mall kiosks that represent multiple carriers—including Rogers and Telus. As part of Match Transact, WOW! mobile boutique brings a unique value to the wireless space by offering what Managing Director Scott Grover calls “personalized, unbiased advice” to customers. With storefronts built for convenience and visibility, WOW! has carved out a niche in helping shoppers get clarity—not confusion—when choosing their next wireless solution.
“Our goal is to offer personalized, unbiased advice to our clients.”
For WOW!, every customer interaction is an opportunity to deliver a “WOW” moment—a personalized experience that builds long-term loyalty.
Creating WOW Moments Through Outreach
WOW! mobile boutique doesn’t just rely on foot traffic. They actively go out and find customers in the communities they serve. Scott explains that the team participates in over 200 community events each year, with each one creating opportunities to connect, educate, and capture leads.
“Our goal is to spend time in our local communities… we actually capture those opportunities, and we put them into Statflo, through the leads that we pick up through the various events that we do.”
This outreach is more than just presence—it’s purpose-driven. In one campaign, WOW! partnered with Heroes Hockey, donating a portion of every unit sold back to the program. Even better, those donations were matched by both employees and vendor partners.
“We created a program where every item that was sold—or certain SKUs—we donated a portion of that back to Heroes Hockey. And that was matched by our employees and by our vendors.”
This kind of outreach helps create lasting relationships—and thanks to Statflo, every lead captured at an event gets entered into a follow-up sequence, ensuring that no opportunity falls through the cracks.
Using an Intercept Model to Drive Engagement
Operating an intercept model in high-traffic mall environments presents a unique challenge: how do you engage people without disrupting their day? For WOW! mobile boutique, the answer lies in engaging with customers versus intercepting them. The team at WOW! focuses on building a customer relationship with a quick and friendly approach.
“As a client, if you were walking through a mall, the last thing you want is to be intercepted… you prefer to be engaged. How fast can we build that relationship with that client or potential client in fifteen, twenty seconds? So for us, it's about being friendly, nice, smile, and engage. We're not pushy… We don't subscribe to that type of behavior.”
This philosophy extends into their messaging strategy. With Statflo, WOW! reps can reach out to customers in a helpful, proactive way—sharing reminders, upgrades, or helpful tips. The goal is always to create value first, so customers feel seen, not sold to.
Managing Multiple Carriers Without Losing the Personal Touch
One of the major aspects of WOW!’s business model is supporting multiple carriers. Each customer journey, offer, and upgrade cycle is different depending on their provider. With Statflo, the WOW! team can segment lists and messages by carrier, allowing for highly personalized outreach at scale.
“Our campaigns are all segmented by carrier. And so we're able to send the right message to the right customer at the right time, which is really the key that we look at in utilizing Statflo in conjunction with our business today.”
This segmentation allows WOW! to stay relevant and compliant while still promoting carrier loyalty and helping customers navigate what can often be a confusing wireless landscape.
“Loyalty is very, very important to us and we'll always lead with loyalty first. Our role in this is to sit with a customer, figure out what their needs are and present them their options.”
Even better, the platform supports a “lead and load” strategy: capturing unconverted walk-ins and following up later when the customer is ready. The result?
“Since we've introduced Statflo, it has increased our productivity in the field. We're now doing 12-13 additional boxes per month, plus, our accessory business has grown tremendously when you look at the attach on each of those.”
Engaging Marketing and Reps Early and Driving Buy-In
Scott emphasizes that the success of Statflo at WOW! didn’t just happen by chance—it came from a deliberate partnership between frontline staff and the marketing team. That collaboration helped build campaigns that felt authentic, timely, and aligned with goals.
“Embrace Statflo with your marketing team. Involve marketing from day one. For Statflo to be successful, it needs buy-in from all levels. People need to understand what the program is, and how it best helps them. So helping educate the rep on the floor has been critical in moving this from a compliance tool to an actual sales tool… you’re really able to turn every rep into your top rep and start to drive specific behaviors.”
By bringing marketing and reps into the fold early, WOW! was able to improve their outreach, scale best practices, and ensure brand alignment across every message. For a company managing multiple carriers, multiple vendors, and a large volume of locations, that kind of coordination is crucial.
From community outreach to multi-carrier messaging, WOW! mobile boutique is using Statflo to power a thoughtful, customer-first approach that’s turning leads into loyal customers—and conversations into revenue.
