Paging Zone is a 10-store Verizon dealer located in the New York Metropolitan area, an area that was, unfortunately, severely impacted by COVID-19.
Before implementing Statflo, customer outreach at Paging Zone was a tedious process with their sales reps manually calling customers. With Statflo, they have been able to automate their outreach process and make it customized as well as non-intrusive by shifting to one-to-one business text messaging.
Our Customer Success Manager Gabi Foschi sat down with Larry Zekhtser, Manager, Paging Zone, to talk about how Larry and his team successfully rolled out Statflo at their stores and started reaping benefits of a personalized customer outreach exercise from day one.
“The beauty of doing outreach the Statflo way is that even if the customers are not ready to buy right now, they have the sales rep at the back of their heads. So, when they are ready to make their purchase, they are going to come to us instead of going to someone else. It doesn’t necessarily create a sale now but shows the customers that we care about them, we are not just a store, and creates a positive vibe with them.” -Larry Zekhtser, Manager, Paging Zone
Statflo gives Larry and his team a chance to find out more about their customers, what they do for a living, what their likes and dislikes are. This helps to personalize the outreach and lets the sales associates create a need in their lives for products that they may not even have thought of. It’s a unique way of selling without pushing products onto the customers but understanding what they want and recommending them solutions accordingly.
The younger workforce at Paging Zone always found customer outreach via phone calls an outdated and tedious exercise. Implementing text message outreach using Statflo was a cakewalk for Larry’s team because it made the frontline staff’s job a lot easier and translated in encouraging results. Not only did Statflo get the sales reps excited about customer outreach, but it also made them a lot more accountable. Regular monitoring of goals and metrics by store managers with the help of Statflo’s reporting dashboard streamlined the entire process and made it a lot more transparent.
Statflo helps Larry and his team stay connected with the customers and allows them to convey important information over text messages. This was especially crucial in the light of the pandemic when there was so much uncertainty surrounding the store closures, implementation of safety protocols and other in-store shopping arrangements.